COMPANY PROFILE AND HISTORY
Cheryl’s, a brand that is today synonymous with superlative skin care treatments and products in India, has come a long way since the establishment of Cheryl’s cosmetics, way back in 1986. The brand draws strength from the rich legacy of a century-old humble pharmacy in Goa, in alleviating skin care concerns, that the directors have inherited and which the company proudly lays claim to. The extensive experience of the directors - Mr.Oscar and Mrs. Cheryl Pereira, in skin care and the painstaking and consistent research activity undertaken by the company - utilizing natural ingredients sourced from across the world, have enabled it to offer a comprehensive range of innovative and unique treatments and products to address the entire spectrum of skin care and hair care concerns.
The foray into the realm of Cosmeceuticals, with the establishment of Cheryl’s Cosmeceuticals Pvt.Ltd. in 2002, was but an inevitable culmination of their endeavour to enhance the company’s product offerings - with the introduction of effective treatments and products, that are a unique blend of cosmetics and pharmaceuticals, with naturally available herbs and extracts as key ingredients. Cheryl's Cosmeceuticals has a Pan-India presence, with a wide distributor network covering the length and breadth of the country and a strong customer base of thousands of successful professional beauticians, who have partnered with it. The company’s products have attracted overseas clients who are desirous of tying-up with it for the export of Cheryl’s products from India.
With over 15 years of experience in the research of finished products for the professional skin care industry, the company has progressively adopted the latest technology and innovations, and today has a state-of-the-art manufacturing unit near Mumbai. It meticulously selects herbs, vitamins and the choicest ingredients, with proven skin benefits, from their place of natural origin, to enhance the efficacy of the product-offering. It also utilizes the latest bio-technological ingredients, transdermal delivery systems, nano-emulsions and nano-technology to develop skillfully derived formulations.
The company sponsors clinical trials conducted by independent institutions to verify its claims. It strives to seek the best solutions, excluding potentially toxic or allergenic substances, which often cause irritation or allergic reactions. All the products are paraben free, hypoallergenic and non-comedogenic and are extensively tested for their efficacy, to ensure that they do not cause allergic reactions, when used according to skin type. All the products are manufactured to the high standards upheld by the pharmaceutical industry.
In fact, as a result of the years of on-going product-innovation, Cheryl’s is able to offer its clients, solutions to more complex problems and high-order skin care concerns - in the form of treatments that have been developed with the active association of skin care specialists, aesthetic physicians and dermatologists. This collaboration has also enabled it to meet the increasingly sophisticated demands of an informed clientele, through the development of potent, topical treatments with a high concentration of active ingredients that deliver exceptional benefits to skin and hair.
With a high level of automation and a customer out-reach programme, the company shall be able to continue to offer customers the most superlative services and products; bringing to skin care professionals, the latest and best of international technology and innovation, which has always been the cornerstone of the company’s products.
The company stands tall today as the leading provider of advanced skin care products and treatments within the salon and spa market in India and is poised to cater to an international client-base as it ventures into the overseas market - with its range of ultra-modern premium products.